Why Vietnam’s Cosmetic Market Is Dominated by Multinationals

There is a rapid increase in demand for cosmetics. The increase in demand is evident through the 2,000 spas which get opened every year in Vietnam. However, Vietnamese companies are unable to satisfy customers.

To date, 14 Vietnam based cosmetic manufactures focus majorly on hand and face products. Consequently, they leave the gap for international players to fill, resulting in the cosmetic market being dominated by multinationals.

A report done in Vietnam shows that 90% of revenue from the cosmetic market goes to foreign manufacturers like scentbird. People have many different opinions about the quality of products and you can find out if scentbird is really worth it or not.

Recently, there was a conference held at Ho Chi Minh which addressed the issues faced by Vietnam. During the meeting, it was visible that foreign and multinational cosmetic companies are controlling Vietnam’s cosmetic market.

During the recent years, the majority of the leading players in the region, especially the most successful South Korean beauty companies, have profitably expanded their footmark in the market. This is conferring to a report from the Viet Nam News, which is part of the Vietnam News Agency.

What Percentage of the Market Do Multinationals Dominate?

Official statistics show that 30% of the market is dominated by Korean players, for instance, AmorePacific and LG. The EU covers 23%, Japan 17%, and Thailand 13%. The U.S. and other countries dominate the remaining market share.

There are two ways through which Vietnamese buy cosmetics; through friends (70%) and through websites (30%). Bui Ngoc Quynh who comes from Vietnam acknowledges the potential the country holds in retail, with an estimated GDP of $220 billion and a 90-million population.

Market Entry

While the market for personal care and cosmetics is relatively small, that is about to change. The fast economic development in the country is feeding robust growth for most consumer industries, thus making the conditions suitable for early market entry.

According to Mintel, a market research industry, the market for beauty products and personal care is valued at $1.78 billion. With the economic development in the region, it is estimated to rise to $2.35 billion.

The figure represents a 9.7% CAGR in the course of a three-year period, which is among the fastest growth rate the world is experiencing right now. By 2020, Vietnam is projected to have about 33 million average-income earners. This is grounded in the expected growth of more than 6% p.a.

Even if the market remains relatively small, we expect the remarkable growth to change into a double-digit value gain. The change is predicted to be in the beauty category and personal care products such as perfumes and colognes, facial care, body care, color cosmetics, hair care, shower, soap, and sun care.

Who Will Benefit the Most?

Since the beauty industry in Vietnam is run by foreigners, there is skepticism among the Vietnam authority. They are concerned that the high growth potential may be taken advantage of by foreign companies. This will leave small domestic players behind.

Vietnam’s Essential Oils deputy chairman said that the Vietnamese cosmetic products only have a 10% market share. He is positive that the quality of their products can compete with foreign products. He also pointed out that Vietnamese companies tend to focus on quality rather than on the development of their brands.

Are there Opportunities in Converting Waste into Energy in Vietnam?

As the years passed by, more and more wastes have been accumulated in many countries, and Vietnam is not an exception to this. It’s one of the many countries facing the usual waste management dilemma today.

However, Vietnam is also one of the countries that is striving hard to reach a solution to this global problem. In fact, it has even started some projects on renewable energy. Sadly though, only a few people know about it and most are not that interested.

Reports say that it is actually possible to turn waste into energy. But first, you should know how to collect your garbage and dispose of it properly for the processing of renewable energy. However, you do not have to worry about doing the manual work. As busy as you may be right now with your profession or education, you can still help collect wastes. You can avail of the dumpster rental Pekin IL and rely on their expert help.

Benefits of a dumpster rental service:

  • Hassle-free collecting of wastes.

You do not have to worry about doing the collection of wastes to be turned into a renewable energy. By hiring a dumpster rental service, you can just do your thing while they gather your waste materials for you.

  • Convenient waste disposal.

If you are worried about not having fully segregated your garbage in your place, then you can relax and rest easy. The dumpster rental service will do it for you. They take care of almost everything related to dumpster service. They can totally cater your needs.

  • Healthier environment.

With the garbage and other waste materials removed from your dwelling place, you can be sure that you are safe from all those disease-causing germs. As you may well know, garbage can carry this kind of germs. Getting rid of the garbage would also mean a healthier environment for you.

  • Risk-free garbage collection.

It is possible that your garbage and other waste materials may contain some harmful substances or chemicals that may cause infection and other diseases. When you avail of the dumpster services, you do not have to concern yourself about it. The service already knows the risks that they are facing with your garbage. As for you, you get to avoid coming across toxic chemicals from disposed batteries and other hazards. You may be in trouble when you mistakenly handle the same.

There are opportunities in converting waste into energy in Vietnam. The technology is currently being processed to provide due service to the public. To somehow contribute with the progress of such technology, it is important that you show support. Support may be shown in the collection of such garbage and waste materials to be used during experiments.

You should bear in mind though that you do not have to personally handle the garbage. You can hire some dumpster rental services to help you out in the collection and disposal of your waste materials. There are a lot of opportunities to convert waste energy not only in Vietnam but also in the whole world.

How You Can Penetrate a Foreign Market and Promote Your Business

Tapping into the foreign market is no doubt difficult. You’ll have to conduct a lot of research and come up with a foolproof plan so that your expansion efforts won’t be in vain. The struggle remains the same regardless of the niche and industry your business belongs to.

Fortunately, there are a few essential things you have to consider so that you can effectively promote your business and achieve a global reach.

Learn to Adopt Your SEO Game to the Changes

Although you might not have thought of it before, your SEO game will surely change the moment you tap into the global market. One company that’s stood out from the rest, PracticeBloom medical spa marketing has worked hard to win over foreign markets. PracticeBloom says that businesses will have to match and better local SEO marketing efforts to make sure that they’ll work within a specific market.

Additionally, it means you’ll have to localize your website by inserting local content including numbers, local addresses, and currency so that search engines will know that you’re targeting a particular market. For example, if you have a medical spa business, your medical spa marketing effort should include local addresses of your establishments within a certain region.

Create a Diverse Team

For your business to penetrate a foreign market, you should employ in-house experts who have sufficient knowledge regarding a local market. This will normally require people who are native to that region or at least have experienced working or even living there.

This could mean you’ll have to readjust the recruitment process to easily integrate cross-cultural teams or individuals into your business. Meanwhile, organizational culture should also evolve to fully maximize diversity instead of being alarmed by it – a thing which is common when sudden changes take place.

Make Sure to Understand Various Language and Cultural Nuances

Although it’s important to understand the foreign market you want to tap into and its economics first, you should also pay equal importance to the cultural nuances and language within a particular market.

These are just among the basics you should understand. You have to understand the landscape first before you even market your message. Most brands and companies enter a new market thinking that they are culturally aware of how their customers will view their products. However, nothing can beat hearing it straight from their mouths.

Look for Potential Markets to Promote Your Business

It’s also important to do some research on any potential market. Look for both opportunities and risk factors. Figure out how easy it will be for you to do business in a foreign market.

After that, do some investigation and check for any risks. Also, conduct some research to see if there is a definite demand for the products or services you plan to offer, and if your target audience has the right amount of interest and money to do business with you.

After filtering your search and leaving only the potential markets behind, what’s next is to make a final decision in regards to your company’s situation. This might sometimes require you to travel and visit your target region as well as set up meetings with key contacts so you can know more about the local rules and competition.

Five Ways Of Using Instagram In Teaching A New Language

The internet has inspired the development of numerous social media platforms. Language teachers can take advantage of social media and use it as an educational tool to further perfect the abilities of the students to communicate in the language.

Instagram is a mobile phone application that was introduced into the market in October 2010. It permits individuals to display photographs and short videos with a time span of fifteen seconds on their timelines. Instagram allows its users to add different filters to their videos and photographs. Furthermore, people can caption their media, this is included in apps like InstaPort. Instagram also has an innovative video recorder which allows the user to omit certain sections of the recording saving time. Finally, the user can easily share their content on other platforms including email, Twitter and Facebook.

Before a language teacher can effectively use Instagram as an implement for teaching, it is recommended that certain settings are first adjusted.

  • The tutor and all members of the class should adjust their respective visibility settings to ensure that the videos and photos are not public. This implies that to view content that is relevant to the class, you have to first follow a class member. Further guidelines are outlined in the official policy of Instagram concerning privacy.
  • It is important for the teacher to employ hashtags that describe a specific class project or assignment so that the students can promptly locate the work. For example, the hashtag #ESLmyfavethings for an English class.
  • Since communication in Instagram is possible in 25 languages, the student should be urged to alter the language settings and pick the language being taught. This will provide them with further practice in the use of the language.

The following are five ways in which Instagram can be applied to teach a new language.

Instagram show and Tell

In this learning challenge, the tutor can ask the students to take a photo of an object or a number of items and share the pictures on Instagram. The photo should be followed by a brief description of the item in the new language. This challenge will encourage the learners to improve their vocabulary by practising how to use the words of the new language.

Sign Challenge

The sign challenge is effective if you reside in the country whose language you teach. This assignment involves encouraging students to photograph the various road signs they encounter and to subsequently translate their message in the new language. For instance, a student might explain the purpose of a “No Smoking” sign.

Grammar Police

In this assignment, students post photographs of someone breaking a rule and they accompany the photo with a caption explaining the particular error that has been committed.

Caption It!

In this learning method, the teacher uploads a photo of an object and then encourages the students to caption the item in the comments section.

Photos as prompts

The tutor uploads a photograph of a particular object or a situation and asks the learners to write an essay beginning with the event in the photograph.

There are more creative ways teachers can maximize Instagram to nurture quality education. Although there are now a lot of issues in terms of hacking and Instagram security, Instagram and other social media networks are still great tools to promote just about anything positively.

Learning a New Language Thru Music

Do you know that listening to music is one of the quickest ways of learning a new language? You can give it a try and see if it works. This article will explain to you how music is related to language and how listening to music, especially using classical music headphones ( click here to see an example ), can aid in learning a new language. But before that, let us first understand what language and music are.

What is Language?

Language is a system or method of communicating either in terms of symbols or words in which human beings express themselves, either thru written or spoken means. On the other hand, communication is the process of exchanging or conveying news or information.

What is Music?

Music is the art of using, producing, and playing sounds that are organized into harmonic frequencies. It uses voices and instruments to deliver messages, ideas, and even emotions. It is also an entertainment form that is used in a lot of ways and on different occasions. The sound is organized and arranged with the use of harmony, melody, and rhythm.  Its other characteristics are timbre, dynamics, and pitch. All the sounds form into one cohesive whole, with one or more voices and instruments. How music started is not easy to determine, it probably began with singing, clapping and beating of the hands in different angles although in which there is not a  single archaeological record for this.

The Relationship between Language and Music

Music and language were initially thought to involve distinct mechanisms in the brain Speech and music in words were thought to be controlled by the left hemisphere of the brain and music in the right.

The most apparent connection between music and language, though, is that music can help you to remember and recognize words. It has been discovered that listening to music enables you to learn words more easily than when it is in the form of a speech. Listening can be enhanced by the use of classical music headphones or any other type of headphone with good clarity and noise cancellation capability.  Music can also help children develop language skills easily.

How Music Helps You Learn a New Language

It is believed that music can unlock any language. If you want to learn a new one, it would be good to keep the following in mind:

Memory Technique

Music can actually help you memorize a vast amount of information without much effort. Just imagine the first time you learned the alphabet song and the time you were asked to say what comes before a specific letter – example, letter “S”. For sure, you actually found yourself singing the alphabet song. By applying a catchy song or beat to a foreign phrase, you can easily remember it.

Mining Technique

Music can help you establish an association between new words and their meanings as well as their context. Knowing the context of these words will help you understand and remember instead of just memorizing them.  One mistake that is often committed while learning a new language is that words are often treated like in a vacuum as if these are stand-alone units.  By using a pop song and understanding the context of the words in the lyrics, you can easily understand and remember these new words.

Technique for Mood-Enhancement and Motivation

Music moves us in so many ways.  You only have to close your eyes while listening to music and you will feel transported to a different place or time. We move to its beat, tapping our fingers and moving our feet to its rhythm and beat.  Music invigorates and energizes us.

Thus, when you are trying to learn a new language, why not put the music of that country on your playlist? For example, if you are learning French, play Edith Piaf’s La Vie En Rose or  Non, je ne regrette rien.  It does not only set the mood, but it also helps you remember the words correctly, pronounce them correctly, and understand their meaning and context.

Reports on Medical Marijuana Aired on Vietnam

The cultivation and use of marijuana, popularly known as Cannabis remain illegal in most countries including Vietnam. This plant is said to cause adverse effects on the mental health and emotions of the user. Nevertheless, some people still argue for medical cannabis and related products, including it cannabidiol. Here are some facts you should know about TV reports medical Marijuana in Vietnam:

First Report

This report was aired at 11.30 am. The report stated that “Medical Cannabis Vietnam” is a Facebook page that blatantly markets and sells this illegal substance. This claim emanated from an interview with a man whose son had been taken to Accident and Emergency Room (A & E) due to brain damage that resulted from the use of drugs, such as CBD Oil.

It is alleged that the man’s son had taken cannabis. This programme was followed by another interview with Mr. Pham Van Tru, the Vice President of Ho Chi Minh National Psychiatrist Hospital. According to Mr. Tru, there exists no sufficient evidence that cannabis cures cancer and is good for expectant mothers. He emphasized that prolonged use of Cannabis sativa alters the intellectual functioning of the brain. He concluded by emphasizing that Medical Cannabis is just a name used by the Facebook page to cover up illegal drug dealing.

Second report

This report was aired at 6.30 pm on the same day. In this report, the representatives of the drug administration in Vietnam state that morphine is the only substance produced from cannabis that is strictly allowed to be used in hospitals.

Additionally, Major Mai Van Linh, the deputy head of Ho Chi Minh City’s Police Office, stated that he had worked with medical officers and came to the conclusion that there is no scientific proof that marijuana can be used as a medicine. He concluded by emphasizing that any shape or form of this substance, including cannabidiol (CBD), is illegal under Vietnam’s law.

Thoughts from The Reports

From the initial report, we can see that despite VTV lacking sufficient evidence about medical cannabis, they still make invalid claims on national television. It is therefore incorrect to state that CBD oil (also called Rick Simpson Oil) has been verified by thousands of patients to help cure cancer. Furthermore, it is also wrong to state that morphine is obtained from opium and morphine from cannabis.

On a different note, a research done by Vietnam’s Bach Mai Hospital has proven that oil extracted from cannabis can help cure various types of cancer. Additionally, the success rate is reported to be very high, while zero negative side-effects have been recorded. These facts have been confirmed by new reports and daily studies and publications on RSO. For more information, you may refer to this article on CBD Oils.

There is much debate on the efficacy of cannabidiol in the treatment of a lot of ailments and conditions. Although its use has been legalized to a certain extent in some countries, it is up to a specific country to allow its citizens to use this product.  What can be done is for relevant agencies to conduct thorough medical and scientific research and clinical tests to establish its usefulness. Once this has been done, the results will serve as a valid basis into making it legal, especially for medical reasons.

 

Cashless Economy: Vietnam’s Goal for 2020

In recent times, transactions have become cashless. Many countries all over the world are now using plastic cards, or more commonly known as credit/debit cards, as a way of paying for services and commodities. In relation to this, Vietnam is aiming that by 2020, they will be able to have a cashless economy with people using plastic cards (such as those created by CardLogic), digital banking, and digital payment apps.

However, realizing this goal seems to be a little bit far. In the current times, only a little over 30% of the citizens in Vietnam own a bank account. The government, however, is looking for ways to get people to use credit cards or debit cards in their monetary transactions.

The Increase of Bank Users Over the Years

Vietnam is one of the economies that use cash payments in most of their transactions. Many people, especially in the rural areas oftentimes use cash to pay for their necessities. However, the number of people who are using ATM, debit, and credit cards have been slowly increasing as of 2017. The government aims to have more banks and other payment methods implemented in the rural areas. In this way, people will find it more convenient to use cards when paying. Using credit cards, debit cards, and digital banking has its own perks. People will no longer have to worry about being robbed.  Their money is more secured when they are placed into their bank accounts. They can just swipe their cards and the amount deducted from their accounts are exactly the amount that they would be paying for.

Changing the Way People Think About Credit and Payment Cards

Most people think that credit cards are dangerous and are more prone to hacks. But credit cards are not that bad. Most of the time, carrying cash with you is more dangerous than paying with credit cards. Cash can be stolen and you can never get the stolen money back. However, for credit cards, you can stop robbers from using your credit or debit card by reporting and blocking it at your bank.

Plastic bank cards are now equipped with EMV (Europay, Mastercard, Visa) – standard chips. These chips will help ensure the security of your bank account as well as protect you from fraud. Banks were mandated to change old credit, debit, and ATM cards since 2016.  The EMV chips aim to reduce the risk for e-commerce in both the buyers and sellers side.

The period 2014-2015 saw a 13% increase in the use of payment cards. This was driven by new technologies, increased e-commerce transactions, a stronger income of the middle-class, and the lesser presence of banks in the rural areas.

Digital Banking

Aside from plastic cards, the Vietnamese government aims to use digital banking as one of the payment methods in the country. With the help of smartphones and the internet, people can now have access to their accounts online. They can send money, pay bills and shop without using cash or cards.

The government has tapped several payment service providers to make digital banking much easier for the Vietnamese. They have set several incentives such as bonus interest rates for account deposits as well as discounts on bills payment. Banks have also created mobile applications to make it easier for their bank account holders.

A cashless economy may still seem a little far-fetched for Vietnam. However, with the help of the government and the financial sectors, people from rural areas, as well as the younger generation, will be able to experience the convenience and security of a cashless economy.

Different Languages, Different Learning Struggles

Vietnam has already proven its place in the world of tourism. The country boasts plenty of tourist spot destinations which remain preserved and serene. Vietnam is also one of the four remaining countries that adapt the communist rule. It also shows great economic performance and potential among South East Asian Nations.

Traveling to this magnificent country sounds interesting but one usual concern that travelers might have will be the language. The main language in Vietnam is Vietnamese or “Tiếng Việt”.

Learning Vietnamese can be handy if you want to travel and experience Vietnam. There are Vietnamese language schools in different countries with strong Vietnamese ties like USA, France, Canada, Laos, Cambodia, etc. You might find learning Tiếng Việt or Vietnamese quite enjoyable because of the following:

Vietnamese is part of the Mon-Khmer branch from the Austroasiatic language family. Its language is part of the South East Asian language groups used by Cambodia, Thailand, and Laos. Majority of its lexicon used in Science and Politics came from China mainly because of the 1000 years Chinese rule upon Vietnam.

Phonology

Like other South East Asian languages, Vietnamese consists large number of vowels. It has varying sounds and varying spelling for each vowel. Front and Central vowels are unrounded while back vowels are rounded. There are also diphthongs which are combination of monophthongs or single vowels.

The phonological features of Vietnamese is quite opposite with the German language. To learn German, in terms of vowels, just consists of short and long vowels. Depending on the word, their vowels can be stressed or unstressed. While Arabic only has 6 phonemes which are pairs of short and long vowels.

Though Vietnamese language has numerous accents (diacritics) and varying pronunciations for each letter, this could be the only crucial part in learning Vietnamese. Other aspects of language are quite easy to comprehend.

Alphabet

Vietnamese uses the Romanized alphabet. They do not use special characters like that of Japan, Cambodia, or South Korea. You can easily read words or signage if ever you are in Vietnam. Just remember to know the diacritics to properly pronounce them when talking to locals.

German language also uses Romanized alphabet with different accents or diacritics. While attempting to learn Arabic, you need to study its characters since they do not follow the Romanized alphabet.

Grammar

Vietnamese language has a simple system of words and Grammar. First, they do not have articles like “a” and “the”. They also do not have determiners for the gender of nouns.

German has specific articles for each gender of nouns. Der is for masculine nouns, Die  is for feminine nouns, and Das  for neuter nouns. Each article also follows several rules and guidelines depending on the context.

Arabic also uses articles which are joint at the end of the word, depicted by the sound ”-al”

Vietnamese Verbs and Tenses could also be learned in no time. Unlike other languages, its verbs has no plural plus the verbs do not change form or in other words, they are not inflected. They also have simple indicators regarding the tenses of language. They use đã to indicate the past, đang to signify the present, and sắp or sẽ to indicate the future.

While in both German and Arabic language, verbs change form depending on the tense expressed. There are several verb endings that correspond to the number and tense of each verb.

The Bottom Line

Learning Vietnamese language is not as hard as you think. Like any other languages, it might be overwhelming at the beginning. But soon, you will find your way to learning and mastering your second, third, or fourth language!